11 August 2020

The following details the results of recent advertising on Facebook to promote resident responses to the 2020 Census.

 

Municipality “A”

This campaign was based on reach (the number of times the ad was shown to Facebook and Instagram users). The campaign duration was between the dates 5/21/20-7/10/20.

REACH:

The reach of the ad was 11,636. "Reach" indicates the number of people who saw the ad at least once.  "Reach" is different from "impressions", which may include multiple views of the ad by the same people. (NOTE: This metric is estimated.)

Total Paid to Facebook: $317.51*

Cost per 1,000 People Reached: $27.29

GENDER AND AGE DISTRIBUTION:

Gender Distribution:

Reach – Women: 5,972

Reach – Men: 5,604

Remainder are of unknown gender.

Age Distribution:

18-24: 1,468 reached

25-34: 3,752 reached

35-44: 2,448 reached

45-54: 1,712 reached

55-46: 1,260 reached

65+: 996 reached

 

Municipality “B”

This campaign is based on link click-throughs, and is ongoing as of 8/11/20.

LINK CLICKS:

The current campaign began running shortly before midnight on 7/29/20. So in roughly 13 days, as of approximately 11:35 p.m. on 8/10/20, there have been a total of 360 link clicks; i.e., clicks on the ad that sent the visitor through to the Census website.

Total Paid to Facebook: $692.64*

Cost per Link Click: $1.92

REACH:

The reach of the ad is currently 7,071.

GENDER AND AGE DISTRIBUTION:

Gender Distribution:

Link Clicks by Women: 234

Link Clicks by Men: 124

Remainder of clicks are of unknown gender.

Reach – Women: 4,126

Reach – Men: 2,896

Remainder of reach are of unknown gender.

Age Distribution:

18-24: 1,154 reached, 77 link clicks

25-34: 1,756 reached, 98 link clicks

35-44: 1,230 reached, 44 link clicks

45-54: 1,162 reached, 43 link clicks

55-46: 982 reached, 38 link clicks

65+: 786 reached, 60 link clicks

 

*Costs shown do not include fees for AirGov's services.

21 October 2019

If your government agency has a website, does it need in addition to have smartphone apps?

The short answer is, not very likely (other than a parking app). Many apps that are being promoted these days to government entities are duplicative of features & functionality that a comprehensive website should already offer.

And how many different places should you be sending your constituents to for information? An app for garbage & recycling collection info, an app for an events calendar....the list goes on and on.

If your website is responsive/mobile-ready, there are few arguments that can be made in favor of superfluous apps. The old maxim of "KISS" should apply to government communications: ONE source should offer all of these functions, rather than sending your constituents scrambling to check multiple resources.

For information on our comprehensive AirGov Government Website Software System, please contact us.

11 September 2019

DID YOU KNOW that the Council-Manager system is the most common form of local government?

According to surveys by the International City/County Management Association (ICMA), this form of government grew from 48% usage in 1996 to 55% usage in 2006. It's most popular in cities with populations over 10,000, mainly in the Southeast and Pacific coast areas. Some examples are Phoenix, Arizona; Topeka, Kansas; San Antonio, Texas, and Rockville, Maryland.